On their fourth album the Seaford trio prove that simple can be effective
Finding money you didn't know you had, sleeping in and the smell of freshly cut grass... The simple things in life are the best, and Frozy is no exception.
Their fourth album Lesser Pop compromises of 13 no-frills, no-egos lo-fi pop songs.
Opener Ferris Wheel embraces simplicity. Based around the child-like observation of "A ferris wheel takes you up in the air/ and now you're back down." It illustrates not only the innocence of it's subject matter, but the band too.
Angela's chorus is a one word cry to it's protagonist, a girl who, like Frozy themselves, doesn't need make up to be effortless, recalling the equally-as-modest Mouldy Peaches.
Cardinals is bizarre yet bitter sweet. Gentle guitars float over singer Nicol's dreamy vocals, like one of it's title's feathers.
Despite the simplicity, there's a distinct whiff of melancholy from what seem like sunny, sugar sweet pop songs on the surface.
"Think of March again/ it's the month you made a big mistake" sings Nicol on March Again, or Where Are You's deadpan of "When you see me walking down the street/ you turn around and start running away." Suggesting that the only thing Frozy can't simplify is their emotion.
"Think of March again/ it's the month you made a big mistake" sings Nicol on March Again, or Where Are You's deadpan of "When you see me walking down the street/ you turn around and start running away." Suggesting that the only thing Frozy can't simplify is their emotion.
Like all simple things, Lesser Pop is short and sweet, over in 30 minutes. It makes for a fleeting listen, that's as fun as it is heartfelt and introvert. Not so simple after all.
Lesser Pop is out on October 16th via Oddbox Records, preorder here
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